From: Journal
of Genetic Psychology; 12/1/1999; Bazzini, Doris G.
Genre
of music and lyrical content: expectation effects.
This study was designed to examine whether people's expectations differ
regarding how music lyrics affect individual behavior as a function of
music genre. Because legislative attention and media publicity have been
biased against certain types of popular music (i.e., heavy metal and rap),
the authors expected that those genres of music would be viewed more negatively
than other genres of popular music, for which there has been little or
no negative publicity (i.e., pop and country). Participants (N = 160 college
students) rated their perceptions of how the lyrical content of a song
would affect listeners' behavior. The authors presented prosocial or antisocial
lyrical passages to students (N = 160) under the guise of four musical
genres (heavy metal, rap, pop, and country). Participants rated the potential
impact of the lyrics on listeners' behavior. Findings indicated that lyrics
labeled as heavy metal or rap were perceived as less likely to inspire
prosocial behavior but not more likely to inspire antisocial behavior
than the same lyrics labeled as country or pop.
HISTORICALLY, there has been a distrust of youth-oriented music. Twenty-five
centuries ago, Plato said, "Any musical innovation is full of danger
to the whole state, and ought to be prohibited" (cited in Fox &
Williams, 1974, p. 352). More recently, detractors of rock music (e.g.,
Gore, 1987; Wass, Miller, & Redditt, 1991) have maintained that some
music and lyrics promote antisocial behavior among adolescents (see Ballard
& Coates, 1995, for a review). Subsequently, a music labeling system
was developed in the United States to warn consumers of lyrics containing
strong language or themes of sex, violence, or substance abuse. Many people
believe that listening to rock music (especially heavy metal and rap)
results in antisocial behavior, despite the lack of empirical evidence
to support such a belief. We examined whether expectation effects exist
between music genres and behavior. Specifically, in light of biased publicity
on the issue, we investigated whether heavy metal and rap lyrics are perceived
as affecting behavior more negatively than lyrics from other genres of
music, namely, pop and country.
Music Genres
The lyrical content of the musical genres selected for this study (heavy
metal, rap, pop, and country) includes a variety of prosocial and antisocial
themes. However, the media and legislators have focused on antisocial
lyrics, primarily from the heavy metal and rap genres, because of their
presumed harmful effects on young, impressionable listeners.
Heavy metal lyrics often have themes of alienation, retribution, and angst
(Arnett, 1996; Trzcinski, 1992). The lyrics may contain references to
sex, drug use, suicide, Satanism, and violence (Arnett, 1996; Bashe, 1985;
Gore, 1987). From the listener's standpoint, the lyrics are secondary
to the loud, guitar-driven music and may be difficult to comprehend (Hansen
& Hansen, 1991). Furthermore, heavy metal lyrics are often metaphorical
and open to interpretation (Arnett, 1996; Fox & Williams, 1974; Trzcinski,
1992).
Rap lyrics are chanted and accompanied by rhythmic music that may include
dragging a phonograph needle across a record; the lyrics of rap songs
are usually easy to comprehend. Rap lyrics, which sometimes contain objectionable
language, often expound on the problems of urban life (Simpson, 1990),
sometimes including themes of sex, drug use, misogyny, or violence (Epstein,
Pratto, & Skipper, 1990). Like heavy metal, rap lyrics often express
themes of alienation and powerlessness among youth (Epstein et al.).
Pop music lyrics address a myriad of themes and include references to
sex, violence, drug use, and Satan, or they may contain objectionable
language (Gore, 1987; Prinsky & Rosenbaum, 1987). Pop music reaches
a larger audience than either heavy metal or rap music does.
Country music emphasizes lyrics while de-emphasizing melody and tonal
complexity, so the songs generally tell a clearer story than rock songs
do (DiMaggio, Peterson, & Esco, 1972). Antisocial and depressive lyrical
themes such as alcohol and drug use (Conners & Alpher, 1989; King,
1976), promiscuity (Singletary, 1983), sexual infidelity (Chandler &
Chalfant, 1985), and sadness (Chalfant & Beckley, 1977; Conners &
Alpher, 1989; Lewis, 1989; Peterson, 1992) are common in country music.
Lyrical Influence
The antisocial themes common in popular music have compelled some adults
to rally against it, especially heavy metal and rap. However, several
researchers (e.g., Desmond, 1986; Greenfield et al., 1987; Prinsky &
Rosenbaum, 1987) have found that adolescents often do not comprehend or
correctly interpret the messages of the rock songs' lyrics. Regardless
of their understanding of lyrical messages, adolescents cite lyrical content
as the least important reason for liking a song (Gantz, Gartenberg, Pearson,
& Schiller, 1978; Rosenbaum & Prinsky, 1987). A combination of
rhythm, vocals, music, and melody affects music preference, not lyrical
content per se (Christenson, 1992; White, 1985).
There are correlational relationships between music preference and antisocial
behavior (Wass et al., 1991), including suicide (Stack & Gundlach,
1992). Research, however, does not substantiate a causal link between
music lyrics and antisocial behavior (Arnett, 1991, 1996). Epstein and
Pratto (in press) found that listening to heavy metal music did not negatively
affect behavior. Arnett (1991) and McNamara and Ballard (1999) found that
male adolescents may prefer arousing music because they may have a propensity
toward sensation-seeking activities and lower resting arousal (i.e., heart
rate and blood pressure while at rest). So, the antisocial behaviors that
some rock fans engage in may be concomitant with sensation-seeking activities
(Arnett, 1991) or resting arousal (McNamara & Ballard, 1999). Also,
music preference may follow, rather than precede, antisocial behavior
and peer-group affiliations in adolescence (Verden, Dunleavy, & Powers,
1989).
Labeling and Media Influence
Despite the commonality of antisocial lyrical themes and objectionable
language across popular music genres, most lyrics labeled as "explicit
content" by the record industry are from rap and heavy metal recordings
(Christenson & Roberts, 1998; Gilmore, 1990; Neely 1992; Thigpen,
1993). Although rap and heavy metal lyrics are more likely than other
genres to contain objectionable words, pop and country lyrics with explicit
language or themes (e.g., songs by Alanis Morissette, Ben Folds Five,
Hank Williams, Jr.) are rarely labeled as to content. Heavy metal and
rap CDs sometimes have an explicit content label even when the content
is not objectionable.
Heavy metal music and rap have been the focus of negative media attention
(Binder, 1993; Christenson & Roberts, 1998). The media have suggested
that heavy metal and rap lyrics promote Satanism, bigotry, sexism, violence,
suicide, reckless behavior, drug use, deviant sexual activity, rape, and
murder (Arnett, 1991; Epstein et al., 1990; Hansen & Hansen, 1991;
Katz, 1993; Trzcinski, 1992; Verden et al., 1989; Wass et al., 1988).
There has been little condemnation of other music genres, regardless of
common antisocial themes and objectionable language (Binder, 1993; Christenson
& Roberts, 1998; Singletary, 1983). Moreover, if a rap star (e.g.,
Snoop Dog) exhibits antisocial behavior, the media are more likely to
link such an incident to rap music than they are to link a country (e.g.,
Willie Nelson) or pop (e.g., George Michael) singer's antisocial behavior
to his or her genre of music.
Because record labeling and media stories tend to link heavy metal and
rap, but not pop or country, with antisocial behavior, the public may
form an expectation that heavy metal and rap lyrics are more likely than
lyrics from other genres to cause listeners to engage in antisocial behaviors,
despite a lack of empirical evidence to support this claim (Hamilton &
Gifford, 1976; Ickes, Patterson, Rajecki, & Tanford, 1982). This line
of research is important, because such preconceptions may (a) affect the
way adolescents who listen to heavy metal and rap are viewed by their
parents, peers, and teachers; and (b) make adults less likely to monitor
the content of music genres other than heavy metal and rap, despite the
possibility that the content in the lyrics of other popular music genres
might be objectionable.
Hypotheses
We explored participants' perceptions of the effects of lyrics from different
music genres on listeners' behavior. We presented one of two sets of lyrics
(antisocial or prosocial) to participants as heavy metal, rap, pop, or
country music lyrics. Our hypotheses were as follows: (a) Lyrics labeled
as heavy metal or rap will be perceived as more likely to inspire antisocial
or maladaptive behaviors than the same lyrics labeled as country or pop;
(b) lyrics labeled as heavy metal or rap will be perceived as less likely
to inspire prosocial or adaptive behaviors than the same lyrics labeled
as country or pop; (c) lyrics with an antisocial message will be perceived
as more likely to inspire antisocial behavior than lyrics with a prosocial
message, regardless of music genre; (d) lyrics with a prosocial message
will be perceived as more likely to inspire prosocial behaviors than lyrics
with an antisocial message, regardless of music genre.
Method
Participants
The participants were 160 (65 male, 94 female, and 1 unidentified) undergraduate
psychology students (M age = 18.8 years) who received extra credit for
participation. The participants were representative of the student body
of the university in terms of socioeconomic status (middle to upper middle
class) and race (98% White; 2% African American). The four music genres
(heavy metal, rap, pop, and country) were crossed with two lyrical messages
(antisocial or prosocial), resulting in eight conditions. Twenty participants
were randomly assigned to each condition; the cells were well balanced
for gender and music preference.
Materials
Lyrics. Antisocial and prosocial lyrics were chosen in a pilot study (N
= 118) for use in the experiment. In the pilot study, six word-processed
sets of lyrics were presented to the participants. The lyrics were from
obscure songs that could be presented as belonging to any of the musical
genres used in the study. The three antisocial lyrics contained references
to sexual promiscuity, alcohol and drug use, violence, Satanism, suicide,
or homicide. The three prosocial lyrics contained references to environmentalism;
the dangers of alcohol use, drug use, and violence; homelessness; self-determination;
and social responsibility. Pilot study participants rated the lyrics (on
a 7-point Likert-type scale) in terms of antisocial and prosocial themes.
The lyrics from the song "Give it Up" (O'Maoniai, O'Braonain,
O'Toole, Barnes, & Fehily, 1991, track 2) were chosen as the prosocial
lyrics; 81% of the participants rated the theme of the lyrics as prosocial.
The lyrics from the song "This Is the Night" (Johnson, 1992,
track 4) were chosen as the antisocial lyrics; 92% of the participants
rated the theme of the lyrics as antisocial. The antisocial lyrics (M
= 5.94, SD = 1.02) were rated as significantly more antisocial than the
prosocial lyrics (M = 2.17, SD = 1.21), t(117) = 23.39, p [less than]
.0001. The word-processed lyrics from either "Give it Up" or
"This Is the Night" were then presented to the 160 participants
in the main study as the lyrics of a heavy metal, rap, pop, or country
music song via a label at the top of the lyric sheet and via audiotaped
instructions.
Questionnaire. The labels at the top of the word-processed lyric sheets
differed on the questionnaires. The labels indicated the music genre from
which the lyrics were supposedly extracted. Participants' interpretations
of the lyrics were assessed by the question "What is the main theme
being promoted by the lyrics?" The participants responded on a Likert-type
scale ranging from prosocial (1) to antisocial (7). Fourteen items like
those used by Wass et al. (1988) assessed participants' perceptions of
the effects that listening to the song might have on the listener's behavior.
Seven items tapped into antisocial and maladaptive behavior (sexual promiscuity,
drug and alcohol use, violence, Satanism, suicidal ideation, rebelliousness
toward authority, and a breakdown in morals), and 7 items tapped into
prosocial and adaptive behavior (drug and alcohol awareness, environmentalism,
social responsibility, critical thinking, honesty and integrity, empathy,
and effective coping). Participants rated, on a 7-point Likert-type scale
ranging from definitely no (1) to definitely yes (7), how likely the lyrics
were to inspire each behavior. Other questionnaire items elicited demographic
data and music preferences.
Procedure
Audiotaped instructions were played to the participants by research assistants,
who were unfamiliar with the hypotheses of the study. Participants were
presented with a word-processed copy of either the prosocial or the antisocial
lyrics, labeled as heavy metal, rap, pop, or country. The participants
were instructed to read the song lyrics and answer questions about them.
The instructions explicitly referred to the genre of music from which
the lyric was purportedly extracted. Participants were debriefed and thanked
for their participation after they had completed the questionnaire.
Results
Participants' Music Preferences
No single musical genre was preferred by a majority of the participants.
Many (24%) reported having no favorite genre; other participants preferred
alternative (16%), country (14%), pop (13%), or classic rock (11%). The
remaining 22% endorsed nearly a dozen other music genres. Music preference
was not controlled when we assigned participants to conditions, but an
examination of the data indicated that randomization ensured that music
preference was distributed equitably across conditions. Most (83%) of
the participants reported believing that people are influenced by song
lyrics. Most participants reported knowing the lyrics to their favorite
songs (56%) and indicated that they often agreed with the ideas expressed
in those lyrics (60%).
Rating of Main Theme
A 2 (antisocial or prosocial message) x 4 (heavy metal, rap, pop, or country
label) analysis of variance (ANOVA) was performed with the main theme
(1 = prosocial, 7 = antisocial) of the lyrics as the dependent variable.
There was no significant main effect of label and no interaction. A significant
main effect of message, F(1, 3) = 199.16, p [less than] .001, provided
a validity check for lyrical theme. The antisocial message (M = 5.54,
SD = 1.23) was rated as significantly more antisocial than the prosocial
message (M = 2.58, SD = 1.44), on the prosocial-antisocial Likert-type
scale.
Anticipated Effect of Lyrics on Antisocial Behavior
A 2 (antisocial or prosocial message) x 4 (heavy metal, rap, pop, or country
label) multivariate analysis of variance (MANOVA) was performed on the
antisocial behaviors (sexual promiscuity, drug and alcohol use, violence,
Satanism, suicidal ideation/attempts, rebelliousness toward authority,
and a breakdown in morals) included on the questionnaire. This analysis
examined the effects of label and message on participants' perceptions
that the lyrics would inspire antisocial behavior. A significant main
effect of message emerged, Hotelling's F(7, 145) = 47.60, p [less than]
.001, indicating that participants expected the antisocial lyrics to be
significantly more likely to inspire all seven antisocial behaviors than
the prosocial lyrics (see Table 1 for univariate F statistics and means).
No other significant effects emerged.
TABLE 1
Univariate F Tests and Means for Antisocial Behavioral Items for
Main Effect of Message
Behavioral Prosocial Antisocial
item F message message
Sexual promiscuity 37.16 2.01 3.50(*)
Drag/alcohol use 63.28 1.96 3.93(*)
Violence/aggression 190.75 1.78 4.78(*)
Occult or Satanism 94.69 1.48 4.04(*)
Suicidal ideation 251.44 1.50 5.05(*)
Rebelliousness 19.78 2.76 3.99(*)
Breakdown in morals 64.93 2.15 4.39(*)
Note. Hotelling's F(7, 145) = 47.60, p [less than] .001.
* p = .001.
Anticipated Effect of Lyrics on Prosocial Behaviors
A 2 (antisocial or prosocial message) x 4 (heavy metal, rap, pop, or country
label) MANOVA was performed on the prosocial behaviors (drug and alcohol
awareness, environmental awareness, social responsibility, critical thinking,
honesty and integrity, and effective coping) included on the questionnaire.
In this analysis, we examined the effects of label and message on participants'
expectations that the lyrics would inspire prosocial behavior. There were
significant main effects for both label, Hotelling's F(7, 145) = 21.91,
p [less than] .01, and message, Hotelling's F(7, 145) = 65.77, p [less
than] .001, but these were qualified by a significant Label x Message
interaction, Hotelling's F(7, 145) = 1.73, p [less than] .025. Univariate
follow-up tests indicated significant interactions for three of the seven
prosocial behaviors: social responsibility, F(3, 152) = 6.64, p [less
than] .001; critical thinking, F(3, 152) = 3.60, p [less than] .05; and
honesty and integrity, F(3, 152) = 5.21, p [less than] .01; and a strong
trend for a fourth, coping, F(3, 152) = 2.52, p = .06.
Simple effects tests (one-way ANOVAs holding message constant, followed
by Tukey's tests, set at p [less than] .05, to control for family wise
error) were performed to tease apart the interaction of label and message
on participants' expectations that the lyrics would promote prosocial
behaviors. When the lyrics were prosocial, label did not predict participants'
expectations regarding prosocial behavior. However, when the lyrics were
antisocial, those labeled as heavy metal, rap, or pop were rated as less
likely to inspire prosocial behaviors than the lyrics labeled as country
or pop (see Table 2 for the means). The antisocial lyric was rated as
significantly less likely to inspire critical thinking, F(3, 76) = 6.54,
p [less than] .001, and coping, F(3, 76) = 5.65, p [less than] .001, when
labeled as heavy metal or rap than when labeled as country or pop. The
antisocial lyric, when labeled as heavy metal, rap, or pop, was rated
as significantly less likely to inspire honesty and integrity, F(3, 76)
= 7.12, p [less than] .001, and social responsibility, F(3, 76) = 9.29,
p [less than] .001, than when labeled as country.
TABLE 2
Simple Effects Test Means for Prosocial Behavior
Behavior/genre M
Social responsibility
Country 3.95(*)
Pop 2.40
Heavy Metal 2.25
Rap 2.30
Critical thinking
Country 4.95(*)
Pop 3.75(*)
Heavy Metal 2.85
Rap 3.20
Honesty and integrity
Country 3.70(*)
Pop 2.50
Heavy Metal 2.05
Rap 1.85
Coping
Country 4.35(*)
Pop 3.20(*)
Heavy Metal 2.80
Rap 2.10
* p [less than] .05.
Discussion
Overall, the results provide evidence that both message and labeled genre
of music affected the way participants assessed the potential impact of
lyrics on listeners. The hypothesis that lyrics labeled as heavy metal
or rap would be perceived as more antisocial or as more likely to inspire
antisocial behaviors than the same lyrics labeled as country or pop was
not supported. However, three of the hypotheses were supported: (a) Lyrics
labeled as heavy metal or rap were perceived as less likely to inspire
prosocial and adaptive behaviors than the same lyrics labeled as country
or pop; (b) lyrics with an antisocial message were perceived as more likely
to inspire antisocial behavior than lyrics with a prosocial message, regardless
of genre of music; and (c) lyrics with a prosocial message were perceived
as more likely to inspire prosocial behaviors than lyrics with an antisocial
message, regardless of genre of music.
Lyrics labeled as heavy metal or rap were not rated as more likely to
inspire antisocial behavior than those labeled as pop or country. However,
listening to heavy metal and rap lyrics was expected to decrease listeners'
prosocial or adaptive behavior. Thus, the effects of biased labeling and
media attention have not created a strong perception that heavy metal
and rap lyrics are linked with the antisocial behaviors examined. Rather,
there seems to be a perception that heavy metal and rap lyrics, but not
country and pop lyrics, are related to a decrease in socially responsible
and adaptive behavior. The media's portrayal of heavy metal and rap music
may generate beliefs that link the fans of this music with a lack of adaptive
behavior rather than active deviance. Heavy metal fans, for example, have
been characterized as misfits, despite evidence to the contrary (Arnett,
1996). Country and pop music, on the other hand, may be viewed as more
"wholesome" and, consequently, expected to be related to higher
levels of adaptive functioning.
Clearly, the antisocial lyric was expected to produce more undesirable
behavior (more antisocial and less prosocial) than the prosocial lyric.
Most (83%) of this sample reported a belief that messages contained in
lyrics affect behavior. Thus, these participants expected that people
who listen to antisocial lyrics will engage in more antisocial or maladaptive
behaviors. Likewise, the prosocial lyric was expected to increase levels
of prosocial and adaptive behavior. Thus, although there is no empirical
evidence that lyrics have a direct effect on behavior or mood (Ballard
& Coates, 1995), the public seems to have the perception that popular
songs differentially affect behavior, dependent on lyrical message.
There are a few limitations to the present study. First, we did not control
for participants' favorite musical genre, which was skewed with respect
to the four music genres. However, analyses that excluded country and
pop fans(1) indicated that label effects, not music preference, accounted
for the more favorable perceptions of country and pop. In future studies,
controlling for music preference may increase the validity and reliability
of the results.
Second, the lyrics were presented in written form, not within a musical
context. Although it would be difficult to create several musical interpretations
for one lyric, our hypotheses could be tested more realistically if the
lyrics were presented in the musical context of each genre. Nonetheless,
the present study indicates that bias exists against some musical genres
in the absence of music.
Finally, our sample was relatively homogeneous and representative of only
a small segment of society. However, if our young people - the target
audience for much of popular music - display the biases in regard to popular
music that we found, intuitively it seems that the mainstream adult population
would display an even greater bias against heavy metal and rap music (or
toward country music). Another concern focuses on the ethnic homogeneity
of our sample. Rap music has traditionally been associated with African
American youth, but it is widely popular across ethnic lines among adolescents
and young adults (Christenson & Roberts, 1998). In this sample, rap
music was slightly, but not significantly, more popular than heavy metal
music (heavy metal is most popular among White male youth). Thus, the
biases against rap music in this sample do not appear to be ethnically
based.
In sum, the results of this study indicate that both lyrical message and
purported genre of music affect expectations of the impact of lyrics on
behavior. In particular, antisocial versus prosocial messages are perceived
to affect antisocial and prosocial behavior (despite the lack of scientific
evidence that this is so). In addition, purported genre of music affected
perceptions of the impact that a song would have on the occurrence of
prosocial behavior. Specifically, antisocial lyrics were perceived to
have the most detrimental impact on prosocial behavior when presented
as heavy metal or rap lyrics. On the other hand, lyrics labeled as country
were perceived in a more positive light.
These results have a few practical implications. First, young people who
listen to heavy metal and rap music might be expected to behave less prosocially
and might, consequently, be treated differently by adults and peers than
fans of other types of music. In addition, because of the positive biases
toward country and pop music, adults might be less likely to monitor the
listening habits of young people who prefer country or pop than the listening
habits of those who prefer rap and heavy metal.
1 To ensure that these results were not an artifact of music preference,
we ran these analyses excluding country and pop fans. Despite the loss
in power, similar results were found: social responsibility, F(3, 109)
= 3.08, p [less than] .05; critical thinking, F(3, 109) = 2.12, p [less
than]. 10; honesty and integrity, F(3, 109) = 4.46, p [less than] .01;
coping, F(3, 152) = 1.85, p = .14.
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COPYRIGHT 1999 Heldref Publications
The above article
is from Journal of Genetic Psychology, December 1, 1999.
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